Wednesday, May 25, 2011

Market research programme

Successful implement and completion of 'Nepal Tourism year 2011', basic market research is necessary. Which seems to be still far from programme? Each and every village, town, they are making home stay facilities for them. The risk may arise how to overcome their investment. Their estimates of demand and receipts by this sector are either based on basic market research or not, are matters of great question. Without this framework, if different tourist programme is prepared, there will only be waste of resources, time and effort and only results frustrations.

The government, welfare seeker and non profit oriented must do well on the basis of market study of demand to give priority to those areas where tourists' attractions are more and where infrastructure already exists. Latter on, private sector will prepare and use various tourist programmes. One year programme is too short to build up infrastructure. Infrastructure, facilities must be building up soon as far as possible to new tourism prospects area. Tourism infrastructure build up requires heavy investment. Responsibility of build up of such facilities lies on government because of the low level of income of remote area's people of Nepal. Another aspect of responsibility of government is infrastructures build up do not earn profit immediately. Private sector spends only on those areas, where profit can be immediately earned.

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